1 List and describe the parts of Porter’s five forces model and explain how it is utilized by companies.
2 List and describe the four types of product strategies and market entry
strategies that companies pursue.
3 List and describe the six types of market development
strategies outlined in your text. Which is the most risky and which is
the least risky?
4 Explain how strategic business units are evaluated using the Boston Consulting Group matrix (The business units are
divided into four quadrant. You need to explain them in detail).
