prepare a report for one of these case study organisation(s) in which you propose an appropriate global marketing strategy for a new
country/market.
• Ryanair • EasyJet
Ensure you appropriately structure your report by drawing on conceptual frameworks and processes.
You must ensure that you include a clear rationale for the global marketing approaches proposed in relation to:
• The global market environment (country, market, culture, industry trends, macro and micro factors, global trends);
• The strategic marketing and global capabilities of the given case organisation;