Review the Fiskars Case study and answer the following questions following the assignment guidelines below.
- How did enlisting Fiskateers help the brand?
- How can a company like Fiskars gain the most out of a WOM program? What obstacles may have to be
overcome internally? - How do you measure WOM success?
- Why do people, in particular young women, want to be part of an online interest group such as
Fiskarsâ fanpage?
Sample Solution
services between each other relatively easy. The Central Asian States have surplus energy resources. Iran floats on oil and Turkey has a reasonable industrial base. Pakistan possesses well-developed Argo based industries with the approach to the sea for landlocked neighbors. It is also the shortest route for the exports of Central Asian oil and gas to East Asia (Bokhari,1999). The main goals of ECO are based on economic expansion; therefore the major areas for this organization have been trade and infrastructure improvement. The development of transport and communication infrastructure is essential for promotion of trade; therefore this segment of economy has always been given chief worth in the program of ECOâs summits. Following progress was made in this regard. The first summit was held in Tehran in February 16-17-1992. In that meeting the member states agreed that the efforts would be made to continue the process of elimination of long and short term barriers to trade and all subsides at the earliest. At the end of the summit a joint communiqu?? was issued in which the heads of state/government, considered the membership request of Azerbaijan, Turkmenistan, Uzbekistan, Tajikistan, and Kyrgyzstan and decided to admit them as members of ECO. The members also agreed on the list of items to be traded on the preferential tariffs among the ECO countries and a non-tariff barrier together with all subsides on export (Bhatti, 1995). in May 1992 the leaders of the Central Asian Republics, as well as the original ECO members, Iran, Pakistan and Turkey, assembled at Ashkabad, on special initiative of President Saffer Murad Niyazov of Turkmenistan in which in effect shaped into the first âworking sessionâ of the expanded Economic Cooperation Organization. The participating leaders declared their inte>
services between each other relatively easy. The Central Asian States have surplus energy resources. Iran floats on oil and Turkey has a reasonable industrial base. Pakistan possesses well-developed Argo based industries with the approach to the sea for landlocked neighbors. It is also the shortest route for the exports of Central Asian oil and gas to East Asia (Bokhari,1999). The main goals of ECO are based on economic expansion; therefore the major areas for this organization have been trade and infrastructure improvement. The development of transport and communication infrastructure is essential for promotion of trade; therefore this segment of economy has always been given chief worth in the program of ECOâs summits. Following progress was made in this regard. The first summit was held in Tehran in February 16-17-1992. In that meeting the member states agreed that the efforts would be made to continue the process of elimination of long and short term barriers to trade and all subsides at the earliest. At the end of the summit a joint communiqu?? was issued in which the heads of state/government, considered the membership request of Azerbaijan, Turkmenistan, Uzbekistan, Tajikistan, and Kyrgyzstan and decided to admit them as members of ECO. The members also agreed on the list of items to be traded on the preferential tariffs among the ECO countries and a non-tariff barrier together with all subsides on export (Bhatti, 1995). in May 1992 the leaders of the Central Asian Republics, as well as the original ECO members, Iran, Pakistan and Turkey, assembled at Ashkabad, on special initiative of President Saffer Murad Niyazov of Turkmenistan in which in effect shaped into the first âworking sessionâ of the expanded Economic Cooperation Organization. The participating leaders declared their inte>
