Briefly describe the magazine or newspaper advertisement you found where you used the peripheral route to persuasion. Identify the factors that reduce your motivation and/or ability to process the content of the advertisement. Describe a source cue, heuristic, or emotion that is present and the positive cognitive responses it generates to change attitudes. Finally, explain whether you think the ad will change the attitudes of others and if it will have any effect on behavior.
Briefly describe the magazine or newspaper advertisement where you used the central route to persuasion. Identify the factors that enhance your motivation and ability to process the content of the advertisement. Describe the strongest and weakest arguments used in the message. Finally, explain whether you think the ad will change the attitudes of others and if it will have any effect on behavior.

Central and peripheral routes to persuasion are different. To begin we can discuss what central route persuasion means. Central route targets more about the actual toothpaste and what it does. For example,the toothpaste is either white or a different color that is fun to the eye, if the toothpaste has glitter, if it has a minty flavor, and what it does for you. The toothpaste can clean your teeth, preventing gingivitis, cavities while it whitens your teeth. It helps freshen your teeth and is recommended by most dentists. On way that consumers might prefer to use the central route would be if the commercial is providing a more detailed description about the toothpaste targeting people with sensitive teeth. In this case, the toothpaste brand“Sensodyne” would be perfect due to the fact that one can brush their teeth and not worry about feeling discomfort. In addition, it explains that it can be used on sensitive teeth, it freshens your mouth while whitening your teeth. You can get the full benefits of the toothpaste Sensodyne versus other brands such as Colgate. Commercial will provide the pricing information stating that although Sensodyne is a bit more costly than Colgate, you will be happy because you will be taking great care of your sensitive teeth. Both products are similar in every aspect, however, Sensodyne is used to prevent any related discomfort. For consumers that will only stick to Colgate brand as loyal customers, there is good news. Colgate now has maximum strength sensitive toothpaste. It provides customers with new and updated information and more importantly it will stay within the customer’s budget. It is not about targeting competition, it is more about being able to target the customer with the facts about the actual product versus lying to the customer and having them dispute usage. Peripheral route persuasion targets the consumer in an emotional state. It does not provide a full detailed description of the product, but it will be relevant to your current situation. For example, a toothpaste commercial has a famous actor such as Sylvester Stallone talking about how great and clean he feels and how excited he is for the day. It shows the Stallone moving around the room packing clothing to go on a trip, then holds the toothpaste as he smiles as their is a light sparkle on his teeth.