Marketing Questions

1, What are some reasons a firm might determine it should expand a product line? Why are some reasons for contracting a product line? Why so many firms have a product mix strategy?
2, The Hispanic market is unlike any in the United States today. How do firms target this ever growing demographic?Â
3, Is being “green” the leatest management fad or is this becoming a new way of conducting a business? Will all the initiatives that are being touted by companies be pushed by the wayside if sales drop or profits reduced? Give two examples to support your point of view.
4, Why should customer need’s be the driving force in segmenting the toothpaste market?
5, Famous playwright Arthur Miller stated, “Our culture is now advertising. All these people trying to figure out how to persuade Americans what to buy, whom to trust, and what to think”. What impact is this having on our society? Is it a good thing, a bad thing or just our American culture thing?
6, For decades, Home Depot excelled at the traditional retail model of growing by adding new locations. But the seller of tools, saws, particle board, and washing machines is making a hard turn toward the Internet in the face of changing shopper habits and fast diminishing returns from new store opening. What are the advantages and disadvantages of trying to sell home improvement products through the Internet? In your estimation, how different should the online shopping experience be for consumers who are shopping for home improvement products vs, contractors and building professionals who may be purchasing similar item? Give specific examples

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