“Cereal Makers Look for New Dawn Abroad”, and include answers to the following questions in your discussions.
1) Why do Western cereal makers believe they have a market opportunity in emerging markets? Is the dissemination of Western cereal simply cultural imperialism? Or are there reasons for why consumers in emerging markets actually have a need for breakfast cereals?

2) Beyond just the imperative to cater to local tastes, what pitfalls do Western cereal makers have to watch out for in developing countries? Which eating habits are often different in emerging countries from those in the West? How are companies like Kellogg adapting to these eating habits?

3) According to the article, cereal makers actually have to educate consumers in emerging countries about how to eat cereal. Why? What is the best way to do this? What are some good ways to educate consumers with a light touch?
【no need to write in essay format, just answer each question thank you】