With suitable examples explain the importance of three of the following areas for organisations seeking to market effectively.

Order Description

With suitable examples explain the importance of three of the following areas for organisations seeking to market effectively.
• Defining the corporate mission and vision
• Selecting the correct digital technology
• Overcoming barriers to the use of marketing research
• Understanding how consumers learn
• The structure of the business buying process
• Balancing customer and competitor orientations
• Behaviour segmentation for targeting audiences

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