The Apple and Steve Jobs
1. Why has Apple been so successful? What do you attribute it to?
2. Is there as systematic “approach” to innovation at Apple? If yes, how would you characterize it? Can it be imitated? If no, why not?
3. What business is Apple in? Computers? Cell phones? Innovation itself?
4. If you competed against Apple, would they be vulnerable in any way? Do they have an Achilles heel? How could a competitor take advantage of that? If you were Apple, how you could protect against these vulnerabilities?
5. What is the role of a CEO in charge of an organization dedicated to innovation? Did Steve Jobs fit within this definition? Is he something else: a Rock Star? Who makes him that? Compare him with other business leaders. Has there been a significant impact to the business, now that Steve Jobs is gone? Is Tim Cook as influential?
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https://m.youtube.com/watch?v=1jqSK8Qv4ZY
https://m.youtube.com/watch?v=CXcfDN6L9d8
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