Peer Discussion: Xerox Building Customer Relationships through Personal Selling
Order Description
read/Review the following information to see how Xerox continues to be relevant through customer relationship building in an increasingly competitive industry:
Background on Xerox
“Corporate Strategy – Company Profile—Can Xerox Duplicate Its Paper Success?” Foreign Direct Investment, April 2012.
https://www.nytimes.com/1994/12/18/business/xerox-s-new-strategy-will-not-copy-the-past.html?pagewanted=all
To review the requirements as a sales representative for Xerox: www.xerox-jobs.com
• Read the video case in the textbook on pp. 593-594. (ATTACHED SHOULD YOU NEED THE INFO)
• Watch the Xerox case video: https://www.viddler.com/embed/74096e5a/?f=1&autoplay=0&player=full&disablebranding=0 (Links to an external site.)
• Review the following online websites and articles:
• A Day In the Life of a Xerox sales rep: https://www.xerox.com/jobs/day-in-the-life-in-sales/enaw.html (Links to an external site.)Links to an external site.
Directions:
I have attached two per discussions that you are to respond to by including the information below under Peer Responses. Please identify as Discussion #1 and Discussion
#2 so I can tell which peer your response is for.
I only need 2-3 paragraphs for each peer discussion response. It’s ok to site from the same source for both responses if need be.
Peer Responses
It is important that marketing administrators become comfortable receiving and giving constructive criticisms, since this is an important component in one’s
professional growth and development and a core competency for leaders. You will be expected to read the initial posting of at least TWO peers, and then provide
constructive criticisms to their peers’ initial postings. You should highlight strengths as well as opportunities for improvement:
1. Point out what you perceived to be the strengths of the initial posting along with supporting rationale.
2. Identify specific opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your
stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.
For these responses, outside sources should be used to support the content within the postings, proper in-text citations and correctly formatted references should be
prepared consistent with the APA (6th edition). The list of references should be physically positioned at the end of the postings.
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