Find an advertising that I can open on the internet and watch or a print ad that I can copy. Explain in a 10 minute presentation in which the ad is making emotional,
ethical, and logical appeals to manipulate viewers into spending their money.

 

Describe the commercial in detail, as though you are telling a blind person what is being shown scene by scene. Any detail you notice is worth mentioning, including
the background music, the lighting, the mood being established, the overall tone of the narrator′s voice (or lack of narration). If something appears on the screen
that the creators of the ad want us to notice, mention it. Explain what tactics the advertiser is using to get us to spend our money, especially focusing on the
types of rhetorical appeals being made (ethos, pathos, and logos), and HOW AND WHY the various details placed in the commercial hope to make those appeals. Explain to
your reader what the creators of the ad are trying to tap into, what responses in the viewer they′re trying to provoke, to sell their product.

 

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