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‘Business models are less durable than they used to be. The basic rules of the game for creating and capturing economic value were once fixed in place for years, even decades, as companies tried to execute the same business models better than their competitors did. But now, business models are subject to rapid displacement, disruption, and, in extreme casPs, outright destruction. ‘ Marc de Jong and Menno van Dijk, 2015
Establishing innovation and creating disruptive strategies remains complex; however, there are four types of innovation anchored around 10 steps for both existing or new businesses to design and implement creative and disruptive strategies around growth. To that end, provide a 2500-word analysis of how this can be achieved using specific examples. You are encouraged to identify a sector and the central context of the firm you are using to address the establishment of innovation and disruptive strategies.

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