Based on the corporation you chose identify a credible crisis, one that if it occurred could have a severe negative impact on the organization. Once you have identified the crisis your job is to develop a crisis communication plan. In this plan you will identify major stakeholders, analyze their potential concerns, and formulate a basic plan of how and when to communicate to each stakeholder.

your plan (2-3 minutes per person). A successful presentation will:
1. Define the crisis. What is the crisis event that you are dealing with and what is the impact that it may have on the organization.
2. Define and describe the stakeholders. Who are the people, organizations, or agencies that may be impacted by this crisis?
3. Describe the ways in which each stakeholder will be impacted and describe the potential severity of the impact.
4. Describe the available channels of communication and the pros and cons of each.
5. Describe your plan for communicating with each of the stakeholder groups. The plan should be prioritized (immediate, within x hours, within x days, etc.) and should provide the reasoning behind your recommendations

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