consumer behavior (cont)

Order Description

write 550 words report to the same topic, which is consumer behavior.
from the articles that you found (they suppose to be academic, not .com, wikipedia etc; and ranked in ABS list of articles, ), you have to choose 1-2 best article
(from the list of 12), that more relevant to the topic, and write “critics” for it.
steps to write critics:
1. is this article relevant to you questions? (the one i sent to you last time)
2. literature review (sometimes it is in introduction) (briefly)
3. Protocol
4. what referencing used? (Harvard or not?)
5. what methodology author used? look at methodology, is this article qualitative or quantitative? (statistics or questionnaire used?) how they used it? is it easy to
understand?
6. what approach author of article used? positivist or constructivist? ( i will send the slides, for you to have some ideas about this approaches)
7. what you want to investigate?

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