Write my Paper on Business Strategy and Policy

 

 

 

Business Strategy and Policy

Select a major US corporation (a publicly held company listed on one of the major stock exchanges), obtain a annual report and perform an analysis of the company and
their customers.  You should also use this time to begin researching your chosen firm by searching for articles and/or analyst reports from any of the major financial
news web sites available to you.  Sites that I have used in the past have included www.moneycentral.msn.com, www.quicken.com, www.fool.com among others.  My suggestion
is that you read the annual report of your chosen firm in an effort to determine a general outline of who their customers are, and what dominant business they are in.
12pt. Font Double spaced3-5 pages, fully cited using APA formatDue Date: Both in hard copy and electronically via Blackboard,Thursday, September 21st, 6:00pm.
Write a profile of your firm and what they do, highlighting any hot button issues that you find.  By hot button, I refer to both, any particular aspects of the company
that give them some sort of competitive advantage or ‘uniqueness,’ and /or any hot current issue(s) the firm may be facing.You should also take this time to present
and analyze the vision and mission of your firm per class discussion. Finally, try to find information relating to their general competitive profile. Some categories
to consider include, but are not limited to: Company Profile; Assessment of Vision/Mission (particularly important); Industry/Primary Competitors; Key Products;
Identifiable Customer Segments;Success to Date, Hot Current Issues etc.  Please note that I am not asking you to give me their entire history…just a profile that gives
me a broad picture of your firm.
company’s profile MUST include the following basic factual information at the top of the first page.
Student Name:Company Name:Industry:(The NAICS code and title for your firm’s industry)Market:(The primary stock market, either NASDAQ or NYSE, where shares are traded)Symbol:(Company stock ticker symbol)Revenue (Latest Year):
*failure to have this basic information will result in no credit given.
Please use section headings in your paper to give your finished work more structure.
FINALLY, ALL RESEARCH MATERIAL USED MUST BE FULLY CITED AND DOCUMENTED USING THE APA FORMAT.
Companies that you may NOT select include:
Adobe Systems Goldman Sachs Procter & GambleAIG Google SamsungAmerican Express Hewlett-Packard Sprint/NextelApple Computer IBM Sun MicrosystemsAT&T JPMorgan Chase TargetBritish Petroleum Johnson & Johnson TwitterCitigroup Kraft UnileverCisco Systems Live Nation VerizonExxon Merrill Lynch Wal-MartFacebook Motorola Walt Disney/ABCGeneral Electric Pepsi Yahoo • Foreign companies (except those that are listed on the NYSE or NASDAQ)• Utilities• Subsidiaries of larger corporations.• Conglomerates (GE and Berkshire Hathaway for example) and Media companies (strongly recommended) • Insurance Companies, Banks and Investment Companies unless granted permission by the Professor.

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