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1. Carefully read the Ivey Business School case: ‘Banking on Social Media (Atached) 2. Read the case several times and answer the following questions in your analysis: How has First National Bank (FNB) used digital and social media to engage with its customers? What benefits does FNB obtain from investing in a social media strategy? What lessons can FNB learn about developing and implementing a social media strategy? Identify important factors for an organisation to consider when using social media to communicate with customers and improve their experience. Use 3-5 secondary sources to support your analysis.

 

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