Sports Media

The First Written Assignment is as follows: As most of you know, Amazon has purchased the rights to stream Thursday Night Football (TNF) this season. They take over
for Twitter which had the rights last year. Your job is to explain why Amazon is doing this; how the first Thursday streaming went last week compared to other forms of
broadcast at the same time, note the ratings and viewership and quality of broadcast and compare to last year′s stream on Twitter and discuss what factors that Amazon
has going for it that could throw a scare into the traditional networks for future rights deals. Be concise; cite your sources in whatever format you choose but cite.
Sources will not count against your word count. I strongly suggest you find and read several sources. You may want to check out SportsMediaWatch.com for this and other
work during the semester. You should write no more than 600 words and answer the questions presented with appropriate analysis. Analysis means your thoughts and ideas,
not regurgitating others. Quotes or factual statements always good. But I want to know your thoughts not someone elses where appropriate. You will post your answer on
Canvas.