The 7 P’s of Services Marketing – Southern Proper Hospitality

The traditional marketing mix is made up of the four P‘s: product, place, price and
promotion- However, when dealing with servim not only are these P’s utilized, but
servim marketing has also adopted people, physical environment and process for a
total of seven P’s that are important to consider in a service industry.

Select a startup company that provides a service. Evaluate and critique this service
from all seven P‘s and make recommendations for each area based on your current
knowledge of the industry, competition, need, consumer and/or market.

To help you find a startup company you can reference:

Inc. Magazine and click on ‘Inc 5000″ located on the top right and select the 5000 list
to review the list of startup companies. PLEASE NOTE: I HAVE CHOSEN TO USE
SOUTHERN PROPER HOSPITALITY FROM THIS LIST-

Clearly identify in your post what the service company is, a brief description, identify
and explain how the seven P‘s are currently used and then make your
recommendation. Just include two to three sentences after each P providing this
information.