Case Analysis

Order Description

Sarah Jameson read an advertisement in The Independent inviting her to become a member of the New Era DVD Club, Jameson chose several DVDs that were listed in the
advertisement. She paid only $1 for those DVDs and became a member of the DVD club. In doing so, she also agreed to purchase four more DVDs in a year’s time. Under
terms clearly specified in the advertisement, Jameson knew she would receive a brochure 12 times a year listing selections. The brochure would also identify the main
selections, which would be sent to her automatically unless she sent a reply form to stop the shipment. In effect, New Era has made Jameson’s silence acceptance. Is
this a legally effective tactic? Explain