royal dutch shell

Order Description

Shell General Business Principles
As a global energy company operating in a challenging world, we set high standards of performance and ethical behaviours. We are judged by how we act and how we live up to our core values of honesty, integrity and respect for people. Our Business Principles are based on these. They promote trust, openness, teamwork and professionalism, as well as pride in what we do and how we conduct business.
We were one of the first global companies to state and share our beliefs when we published our General Business Principles in 1976. As part of these principles, we commit to contribute to sustainable development, balancing short and long-term interests and integrating economic, environmental and social considerations into our decision-making.
All Shell employees and contractors, and those at joint ventures we operate, are expected to understand and continually behave in line with our Business Principles. We expect suppliers, and joint ventures that we do not operate, to apply equivalent principles.

TASK:
Royal Dutch Shell is considered to be one of the leading companies in its sector. It operates a global network across several companies in a highly competitive market. To this end, provide a 3000-word business analysis report that critically evaluate its current market position, products, competitor strategies, countries of operation as well as the strategies to exploit future opportunities.

Note-
Competitor Analysis must be done
Current and future strategy model must be analysed
Apply relevant theoretical concepts to offer depth of argument
Use a historical perspective on growth adopted by Shell to achieve its current market position.
Use a critical lens throughout the report and offer meaningful recommendations.