• Make a maximum 5 minute (minimum 3 minute) pitch to the senior management team outlining your idea in response to their ‘innovative ideas program’ as communicated in the company newsletter• The pitch must explain how your innovative idea will impact the organisation’s marketing goals

• Write a maximum 800 word report (minimum 600 words) to support your pitch presentation• The report should contain only information relevant to the ideas expressed in the pitch and add value by highlight key information or expanding on important information mentioned in the pitch