Management Analysis

Question and Requirement：Attention：i choose BMW company 1. Conduct strategic analysis
2. Analysis of the basis of competitive advantage and related internationalisation strategies of the chosen company.
3. Critically evaluate your proposed entry/expansion strategies of the chosen company.（BMW）
4. From strategy evaluation, proceed to future strategy recommendations, including full justification based on the strategic analysis above
Assessment Criteria Evidence of research/data collection:15%   Understanding of relevant theory/literature: 15%       Application of theory/models/analytical tools: 30%
Quality of analysis and evaluation: 25%
Validity of recommendations and conclusion: 5%                           Presentation/structure: 10%
The structure of the report1.   Introduction Brief description of your chosen company  A brief summary of the key environmental      factors and industry conditions.  2.  Analysis of the basis of competitive advantage and related internationalisation strategies of the chosen company Analysing the basis of competitive advantage:     The RBV, KBV, dynamic strategic capability     and network theory
Focusing on internationalisation strategies in terms of foreign entry mode selections:  Greenfield foreign direct investment (FDI) (make): the advantages and disadvantages of greenfield FDI.
International strategic alliances (ally)
Cross- border merger and acquisition (buy)3. Evaluating the proposed entry/expansion strategiesacceptability in terms of political risk and returns (performance).
4. Recommend future strategies based on strategy evaluation, including justification for strategy recommendation.
Content page/s with page numbers.Chapter headingsSubheadingsOne main point per paragraph. Concise and clear.Use charts, diagrams and tables.