makerting plan

Order Description

Purposе: The purpose of thіs
аssessment is to:
? Demonstrаte sound concept on the
discipline
? Identify and analyse international
marketing issues in the contemporary
business world
? Identify and focus on possible
solutions
? Provide recommendations that are
ethically and culturally sustainable
Description:
Students will form into teams of 4 members
in or before Week 4 and subsequently work
on the assignment together.
Each team will choose and, after gaining the
lecturer’s approval, undertake research on a
specific company and product/service and
new target country market (note: one in
which the company is not currently selling
the designated product/service). Each team
will subsequently submit a written report
detailing a proposed international market
entry strategy and marketing plan for that
company, product/service and country
market. The written report is due for
submission in Week 11 and is limited to
2000 words (including Executive Summary
but excluding Appendices and Reference
List [Harvard style]; typed in 1.5 line spacing
on one side only of single sheets of A4 using
12 pt size type with normal margins).
Marking criteria will include: use of
appropriate theory, quantity and quality of
research, ability to build a credible argument,
for your prescriptive recommendations as to
what the firm should do; what your plan will
cost and what it will return. Grammar,
spelling, presentation and referencing will
also be considered. A suggested format for
this report and further guidance will be given
by the lecturer in class and/or online. The
report is worth 20% of the total unit mark.
Each group will also make a visual
presentation (eg using PowerPoint) of their
proposed market entry strategy and
marketing plan in the final class in week 12
9
(15 minutes + 5 mins class question and
answer). The presentation is worth 10% of
the total unit mark. Assessment criteria will
include: quantity and quality of research and
content and audience engagement
generated. Further guidance will be given by
the lecturer in class and/or online.
PLEASE NOTE: Confidential peer
assessment will be used at the end of each
group assignment to ensure that all group
members contribute equally and fairly to the
assignment. All students will be required to
rate the performance of their group members
along with their own performance. Students’
grades for their performance in group
assignments may be lowered by as much as
20% if other team members universally rate
a student’s contribution to team success as
‘unsatisfactory’ or ‘poor’. Unless otherwise
determined by such peer assessment, all
members will receive the same group mark.
Topics to be covered:
? International Marketing
? International economic and financial
environments
? International cultural environment &
consumer behaviour
? International marketing research
? International Market Segmentation &
Positioning Market selection & entry
strategies
? International product/service
decisions
Assessment length This report is limited to a maximum of 2000
words, excluding Appendices and
Reference List [Harvard style]; typed in 1.5
line spacing on one side only of single
sheets of A4 using 12 pt size type with
normal margins.
15 minutes verbal presentation + 5 mins
class question and answer