Interviewing in Qualitative Research

Word Limit: Maximum of 1000 words

Task:

develop the foundations for a relevant interview guide that could be used in a research study addressing following Sport Management research question.

Question：How might a professional athlete’s behaviour impact upon the brand image of a sponsoring organisation? (e.g. Ryan Lochte and Speedo).

Assighnment 2

a) Identify relevant participants who would be useful to interview in relation to the chosen topic and justify why they would be useful to interview.

b) Outline how you would engage the interviewee in the research process.

c) Identify four topics for your interview guide. Your choice of topics needs to be justified by making reference to academic papers, research reports or other publications relevant to your chosen research question.