Order Description

Answer the following questions.

• Introduce your chosen firm or context
• Critically assess the need for innovation (i.e. why innovate) by focusing on the sources of disruption in the industry or the firm (i.e. challengers) and your chosen firm’s response to these challenges (i.e. current innovation process)
• Discuss the pros and cons of the current set-up and propose changes that can potentially address the shortcomings that you have identified