Hyundai India Case Study

Order Description

use the understanding gained from having finished your Strategy module, and also the work you have done for the Proposal, to form a background of thought with which to answer the questions attached to the case study in this section. The writing for the main report is to answer the questions included in this section (preferably structuring the writing showing the question, then the answer to the question). Each question answer should be a mini essay.

**please only answer question 2 and 3 as the whole essay requires 3000 words. Moreover, please put porter 5 forces, pestel and swot (or any other relevant analysing tools) in the appendix part**

All questions to be answered with data available at the time of the case, not the present day
All questions to be answered in relation to passenger automobile brands (not commercial auto brands)

1: What was the structure of the Indian passenger automobile market at the time of the case?
9%
2: What domestic passenger auto brands were there? Please refer to the 2 domestic brands that have the largest market shares to illustrate your answer. What advantages did they have over foreign brands who do not manufacture in India? What weaknesses did they have in relation to these foreign brands? 27%
3: Building on your reply to the previous question, to what extent are the major Indian domestic car brands vulnerable to global auto producers? Which global car manufacturer is the biggest threat, in your opinion? Why? Please can you base your answer on your assessments of their a) competitive and strategic position and b) financial performance and position. 36%
4: Compare and contrast the management cultures and accompanying structures of Hyundai and one of its non Korean or Japanese competitors in the Indian passenger auto market. What implications do your findings have in relation to each company’s potential to compete in the Indian market into the future? 18%