Financial Ratio Analysis
Com pare and contrast Harley Davidson’s ratios to industry and competitor
standard ratios obtained from Yahoo Finance, Morningstar, MotleyFool, Macroaxis
or other Internet sources, and provide a detailed answer and analysis as to why
your com pany’s ratios are different than the industry/com petitor standard.
Ratios to com pare and contrast: Current Ratio, Inventory Turnover, Debt Ratio,
Time Interest Earned, Gross Profit Margin, Equity Multiplier, Return on Assets, Net
Profit Margin, Return on Equity (Use three ratio DuPont method)
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