Investigate how sport organisations can improve, for a selected target market, either the fan experience or the participant experience.

For students who select the fan experience option, possible areas of analysis include:

– How sports and leagues can improve their fan experience
– How clubs and teams can improve their fan experience
– How sponsors can improve the experiences they create for fans
– How the media (especially broadcasters) can improve the experiences they create for fans
– How major sport event organising committees can improve the experiences they create for fans (either at the event or through digital media strategy)

select the participant experience option, possible areas of analysis include:

– How sport organisations (i.e. national and state sport federations) can improve the participant experience
– How clubs and associations can improve the participant experience
– How private sport and fitness operators can improve the participant experience
– How community based sport events can improve the participant experience