Dissertation on Overall Customer Satisfaction in Carrefour hypermarket in relation to product assortment, variety, price and promotion

Order Description

 

Overall Customer Satisfaction in Carrefour hypermarket in relation to product assortment, variety, price and promotion.
Based in Dubai, U.A.E,

Chapter 1
Introduction and background of carrefour hypermarket,
Statement of problem,
Research background,
Purpose of this study,
Research objectives:
• To identify strategies to enhance the overall customer satisfaction
• To compare customer satisfaction of Carrefour against Lulu hypermarket
• To evaluate the impact of product variety,price, assortments and promotion on customer satisfaction.
• To provide suggestions and recommendations to enhance and improve customer satisfaction,

Importance of this research,
Methodology,
Limitations,

Chapter 2
Literature review and explain what is it, literature review,
Theories related to topic,
Case study related to topic,

Chapter 3
Methodology,
Research method,
Research approach,
Research plan,
Choice of data,
Sampling,
Population of interest eg: age, culture,

Chapter 4
Questionnaires,
Graph with notes,

Chapter 5
Point of view,
How to solve thing or better way to solve things,
Giving recommendations and suggestions to improve,
Conclusion,