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Case 5: Athletic departments at small schools like Reinhardt University are constantly looking for ways to raise
money and grow their donor base. An often overlooked demographic group is the current

student body. Examine various athletic department websites and formulate an idea for a

student donor group that balances a focus on home-team spirit with creating future athletics
donors.

Provide the following:

An overview of where you got your information

How would the group function?

What would the students have to give?

What do the students get in return?

How will this student group encourage future participation in an athletic donor

program?