Order Description

Locate an article that discusses brand elements, brand equity, legal aspects of branding, and any other interesting aspects of branding.

1. Summarize the article and discuss the authors main points.
2. Relate the theoretical aspects of branding in brand elements to build brand equity, and designing marketing programs to build brand equity.
3. Discuss the relevance of the article with respects to its benefits to a marketer when developing new product brands.
4. What questions might you pose to the author of the article.