• Explain if MarineMax should use a low, competitive, or high job offer. Why?• • Reading Material • Hiring Top Performers at MarineMaxRecreational boating and yachting retailer MarineMax is a publicly traded, billion-dollar boat broker with over 50 retail locations.1 Focused on premium brands, such
as Sea Ray, Boston Whaler, Meridian, Hatteras, Grady White, and the Ferretti Group, MarineMax complements its industry-leading brands with exclusive, value-added
services including dedicated delivery captains, classroom and in-water customer training, professionally organized Getaways! cruises, a no-haggle sales approach, and
extensive after-sale service.2Despite its size and continued growth, MarineMax works hard to retain the high level of service and personal interaction found at smaller companies. To continue its
growth, MarineMax needs enthusiastic, talented, and highly motivated employees with leadership potential for jobs across the company.3 The company knows that these
people are hard to find and looks for ways to present appealing job offers to top talent. The company’s managers know these people are interested in intangible
benefits, such as challenging work and advancement opportunities, in addition to top pay.4 MarineMax asks you for advice on how it can best persuade its top finalists
to accept its job offers without ratcheting up its labor costs more than necessary.