Whilst synthesising and applying your academic reading, to information you find about PrivateFly, carry out a �Life-cycle� study of the business, which critically analyses its development, from its past (including conception) to the present. Academic Essay

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Write a single 3000 word report on the following:

1. Whilst synthesising and applying your academic reading, to information you find about PrivateFly, carry out a �Life-cycle� study of the business, which critically analyses its development, from its past (including conception) to the present.

(2000 words).

2. Then continue with a discussion on PrivateFly�s future growth potential that takes into consideration the possible difficulties that might be faced managing this.

(1000 words).

Throughout, be sure to define your terms as you go

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