Using current material from the internet and business press to obtain information about the Masters home improvement business and hardware chain (owned by Woolworths), you are required to write an analytic essay evaluating the original decision by Woolworths to expand into home improvement and hardware (2009), the management of Masters between 2009 and 2015, and the decision in January, 2016 to sell or wind up Masters. Your essay should adopt a point of view and provide a critical analysis of why you have chosen that particular viewpoint. This must be justified and supported by the application of relevant key strategic management concepts and theories.

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