Describe the target market for your NAB business including a description of your target market’s key demographic elements. You should also mention the geographic, lifestyle, psychographic, purchasing pattern, and buying sensitivities of your proposed target market.
Sample Solution
eanwhile, SlimChanceâs competitor, FlabShedders, invests approximately the same amount of money in a multichannel program. In addition to search marketing, they spread spending across three other categories: social marketing, which allows them to target users whose friendsâ interests/behaviors include weight loss; display, which enables them to retarget users who have interacted with their brand by presenting âbannerâ ads on other pages they visit; and mobile marketing, which takes advantage of the highly personal nature of mobile devices and uses proximity and other data from the mobile device to present custom offers to the user. Why does FlabSheddersâ multichannel program return greater value than SlimChanceâs single-channel approach? In a word, integration. The data that FlabShedders gathers from one channel can be combined with data from the other channels, yielding a more accurate picture of buyersâ behavior. Better still, the resulting insight can be used for marketing activities across all of the channels as well, for better reach and targeting. For example, a user who searches for the term âgluten free weight lossâ can be presented with, say, a link to a free eBook containing FlabSheddersâ gluten-free recipes and the opportunity to follow FlabSheddersâ Instagram channel for daily weight-loss tips and recipe ideas, which she accepts. Now FlabShedders can present the usersâ friends (followers) with offers, knowing that her friendsâ interests are more likely than average to match hers. It can also present her with custom offers via Instagram and display ads with ways to further interact with the brand â say, by downloading the free FlabShedders mobile app. When she tracks her weight, searches for recipes and exercise ideas, visits other websites, makes social posts, or travels, the data gathered can be used to customize even more targeted offers across all four channels, significantly increasing the likelihood of conversion.>
eanwhile, SlimChanceâs competitor, FlabShedders, invests approximately the same amount of money in a multichannel program. In addition to search marketing, they spread spending across three other categories: social marketing, which allows them to target users whose friendsâ interests/behaviors include weight loss; display, which enables them to retarget users who have interacted with their brand by presenting âbannerâ ads on other pages they visit; and mobile marketing, which takes advantage of the highly personal nature of mobile devices and uses proximity and other data from the mobile device to present custom offers to the user. Why does FlabSheddersâ multichannel program return greater value than SlimChanceâs single-channel approach? In a word, integration. The data that FlabShedders gathers from one channel can be combined with data from the other channels, yielding a more accurate picture of buyersâ behavior. Better still, the resulting insight can be used for marketing activities across all of the channels as well, for better reach and targeting. For example, a user who searches for the term âgluten free weight lossâ can be presented with, say, a link to a free eBook containing FlabSheddersâ gluten-free recipes and the opportunity to follow FlabSheddersâ Instagram channel for daily weight-loss tips and recipe ideas, which she accepts. Now FlabShedders can present the usersâ friends (followers) with offers, knowing that her friendsâ interests are more likely than average to match hers. It can also present her with custom offers via Instagram and display ads with ways to further interact with the brand â say, by downloading the free FlabShedders mobile app. When she tracks her weight, searches for recipes and exercise ideas, visits other websites, makes social posts, or travels, the data gathered can be used to customize even more targeted offers across all four channels, significantly increasing the likelihood of conversion.>
