Complete the SWOT Matrix to highlight the strengths, weaknesses, opportunities, and threats of the company Jassi Cupcakes. Include four items in each category. This is a cupcake company (see attachment). As you
complete quadrant of the SWOT Matrix, consider these questions:
Strength
What are your selected company’s likely strengths?
Is your product or service in a growing industry and does it lack an entrenched competitor?
Are you in a niche market with great potential?
What strengths do you and other team members brings to the company?
Weaknesses
How entrenched is the competition in your industry segment?
Is your management team inexeperience?
How challenging will it be to produce the product or offer the service and maintain quality?
Opportunities

• What are your company’s opportunities
• Does your segment have more demand than supply?
• Have larger corporation stoped serving smaller or niche markets that you could enter?
• Is a new market emerging because of demographics, immigration, changing tastes, et cetera?
  Threats
• What are your company’s threats?
• Does a clear market leader exist that will be hard and expensive to displace?
• Are downward-pricing pressures in the segment making profit margins slim?
• Are there few or no barriers to entry for new competitors?

Sample Solution