You are the top salesperson for XYZ Company and have unknowingly sold faulty products to 15 customers. Are there contextual or environmental factors that might affect the delivery of your message? Which channel and medium of communication would you select for dealing with this problem and why? Would you utilize more than one channel? If so, in what order would you share the information?
Sample Solution
Established in 1886, The Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and more than 3,000 beverage products. These products include sparkling and still beverages, such as waters, 100 percent juices and juice drinks, teas, coffees, sports drinks and energy drinks. The company has four of the worldâs top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta. The Coca-Cola Company is a global business that operates on a local scale in every community where they do business. It creates global reach with local focus because of the strength of the Coca-Cola system, which comprises the company and its bottling partners â more than 300 worldwide. The Company manufactures and sells concentrates, beverage bases and syrups to bottling operations; owns the brands; and is responsible for consumer brand marketing initiatives. Its bottling partners manufacture, package, merchandise and distribute the finished branded beverages to their customers and vending partners, who then sell their products to consumers. All bottling partners work closely with customers â grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others â to execute localized strategies developed in partnership with the Company. Customers then sell their products to consumers at a rate of nearly1.6 billion servings a day. The business operations are divided into the following geographies: Eurasia and Africa, Europe, Latin America, North America and Pacific, as well as their Bottling Investments operating group.>
Established in 1886, The Coca-Cola Company operates in more than 200 countries and markets nearly 500 brands and more than 3,000 beverage products. These products include sparkling and still beverages, such as waters, 100 percent juices and juice drinks, teas, coffees, sports drinks and energy drinks. The company has four of the worldâs top five nonalcoholic sparkling beverage brands: Coca-Cola, Diet Coke, Sprite and Fanta. The Coca-Cola Company is a global business that operates on a local scale in every community where they do business. It creates global reach with local focus because of the strength of the Coca-Cola system, which comprises the company and its bottling partners â more than 300 worldwide. The Company manufactures and sells concentrates, beverage bases and syrups to bottling operations; owns the brands; and is responsible for consumer brand marketing initiatives. Its bottling partners manufacture, package, merchandise and distribute the finished branded beverages to their customers and vending partners, who then sell their products to consumers. All bottling partners work closely with customers â grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others â to execute localized strategies developed in partnership with the Company. Customers then sell their products to consumers at a rate of nearly1.6 billion servings a day. The business operations are divided into the following geographies: Eurasia and Africa, Europe, Latin America, North America and Pacific, as well as their Bottling Investments operating group.>
