We can work on Significance of Major Discoveries in Modern Biology

Discoveries in DNA, cell biology, evolution, and biotechnology have been among the major achievements in biology over the past 200 years with accelerated discoveries and insights over the last 50 years. Consider the progress we have made in these areas of human knowledge. Present at least three of the discoveries you find to be most important and describe their significance to society, health, and the culture of modern life.

Sample Solution

process relied on the invention of aspartame, which is regarded as a superior sweetener to saccharine with less side effects (Patrick and Thomas, 1992). Coca-Cola has been using its marketing mix to prove their success business. Market segments help the company to improve their products and services, knowing what their customers need and innovate new sectors. They markets the products selling into different or more than one market (e.g. Diet coke) (Patrick and Thomas, 1992). To know what their customers need, Coca-Cola uses the consumer segmentation criteria and market into different groups: behavioural, psychographic and profile. Coca-Cola creates value to its customers and with good performance to convince people to buy their products. The company heavily invested lots of money to advertise the products from one country to another. According to its official website (2009), Coca-Cola Company says that it is proud to be the longest continuous corporate partner of the Olympic Games. It is obviously that the company has a long partnership with the Olympic Games since 1928 (The Coca-Cola Company, 2009). The reputation is getting stronger and stronger now. There are more than 3,000 beverages and being sold at every store and luncheonette and sports ground across the land (Hays, 2004). It is very convenience to buy them everywhere for parties or any functions. The Coca-Cola Company treats each store differently. For example, in Japan, Coca-Cola Company segmented its products for customers, not only through their products or favourite choices but also according to the saving needs of logistics and vending machines to bring more convenience and time saving, such as help the billing or regularly delivery (Joseph et al., 1993). Though the company is earning good profit, innovation is still one of the important strategies to gain more wealth. Different new products and packages could attract people to buy. For instance, if companies want to run success business, they must know how to dissolve in different culture. Coca-Cola knows people from different culture, using its innovation to mix different cultures and flavours together to make new product (e.g. with the European launch of Jianchi, a new drink inspired by the ancient principles of traditional Chinese wisdom (The Coca-Cola Company, 2009)). The Coca-Cola Company aims to focus on market and work smart. Generally, comparing with old generation, Coca-Cola seems more popular in the younger groups. Especially they put vending machines in schools to gain more profit. “A Coca-Cola official said that his com>

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