6-7 page Capstone paper and  should be written from a management analyst’s perspective and recommendations should be data driven, rooted in the research and directed toward management   on Strategic Management on The Company Under Amour using  Stead, J.G. and Stead, W.E. (2014) Sustainable Strategic Management, 2nd Edition. Armonk, NY: M.E. Sharpe. ISBN 9780765635457  as one the references. Copy of book is not provided.  Must have SWOT analysis (Strength, Weakness, Opportunity and Threats) table preferable in the beginning.   6-7 Full pages does not include title page or references. Bold and define all concepts and term and provide reference. APA format is required.

Using the following terms or concepts as bases for the paper.

Strategic Planning

Sustainable Strategic Management (SSM)

Strategic Vision

Strategies Core Competencies

Triple Bottom Line

Chief Executive Officer (CEO)

Michael Porter’s Five Forces Model

Cost Leadership Strategy

Late Mover

Leadership Theories