Hedy’s advocate and sends her on an errand to Gatch, well aware that Gatch will make a pass at her. Gatch falls for the trap and is sent to Venezuela, and Finch is promoted to his position as head of Plans and Systems. At a reception for the new Advertising Department head, Benjamin Burton Daniel Ovington, Rosemary hopes to impress Finch with her new dress, a Paris original. However, all the other women arrive at the reception wearing the same dress (“Paris Original”). Hedy, who has had too much to drink, goes up to Biggley’s office to shower. Frump schemes for Biggley to catch Finch kissing Hedy in his office, but after LaRue blackmails Finch into kissing her, he realises he’s actually in love with Rosemary and proposes to her (“Rosemary”). As Rosemary is about to accept, Hedy comes out of the bathroom in a towel which angers Rosemary. She leaves, but returns to tell Finch that Bud and Biggley are just outside. Frump and Biggley walk into the office just as Finch embraces Rosemary. Ovington is forced to resign after Finch prompts him to reveal to Biggley that he is a graduate from Northern State, Old Ivy’s bitter rival. Biggley names Finch Vice-President in Charge of Advertising. Biggley leaves as Finch and Rosemary declare their love for each other, and Bud Frump vows revenge to stop Finch’s meteoric rise (“Act I Finale”). Act II>