The selected company is APPLE INC the product/service were iPad, watches, iPhone, televisions, and computers.
1 – Introduction (Domestic and Foreign in separate sub-headings)
Describe separately in sub-titled sections:
a – the company,
b – the product,
c – and the elements you will be addressing in your plan,
2 – Incorporate Executive Summary (Week 6)
After researching the components typically included in an Executive Summary, provide such elements. Using numbers, include:
Strategic Objectives (Domestic and Foreign in separate sub-headings)
Products or Services (Domestic and Foreign in separate sub-headings)
Resources Needed (Domestic and Foreign in separate sub-headings)
Projected Outcomes (3 years) (Domestic and Foreign in separate sub-headings)
3 – Incorporate Understanding Target Markets (Week 2)
Describe separately in sub-titled sections:
a – Select a geographical area,
b – provide a customer demographic profile (Domestic and Foreign in separate sub-headings)
c – provide the quantitative demographics for the geographical area (Domestic and Foreign in separate sub-headings)
d – compute the area market potential for the selected target market (Domestic and Foreign in separate sub-headings)
4 – Incorporate Promotion and the Product Life Cycle (Week 3)
Describe separately in sub-titled sections:
Here you discuss how Promotion Strategies change in each one of the five stages – (Domestic and Foreign in separate sub-headings)
a -Introduction,
b – Growth,
c – Maturity, ‘
d – Decline,
e – Termination)
of the PLC
5 – Incorporate Price and Channel Strategy (Week 4)
Describe separately in sub-titled sections:
Here you provide your Distribution Plan for
a – your product/service,(Domestic and Foreign in separate sub-headings)
b – your selected channels (be specific) – (Domestic and Foreign in separate sub-headings)
c – and the pricing (use ‘numbers’) schedules for the selected channels. – (Domestic and Foreign in separate sub-headings)
6 – Incorporate Marketing Communication and Brand Strategy (Week 5)
Describe separately in sub-titled sections:
Here you describe
a – the message you would use to start your brand and (Domestic and Foreign in separate sub-headings)
b – to then maintain your brand, (Domestic and Foreign in separate sub-headings)
c – and describe the 6 marketing elements strategies to build and maintain your product/service brand. (Domestic and Foreign in separate sub-headings)
7 – Legal, Social and Ethical Considerations (Week 6)
Describe separately in sub-titled sections:
Here you enter:
a – legal, (Domestic and Foreign in separate sub-headings)
b – social (Domestic and Foreign in separate sub-headings)
c – and ethical issues related to the marketing of your product and service. (Domestic and Foreign in separate sub-headings)
8 – Develop a process to monitor and control marketing performance (Week 6)
Describe separately in sub-titled sections:
Use specific numbers or
a – expected number ranges and (Domestic and Foreign in separate sub-headings)
b – describe how you would monitor your marketing implementation. (Domestic and Foreign in separate sub-headings)
9 – Conclusion
Here you conclude your plans.
Please, make sure that your paper contains 9 Titled and numbered Sections to reflect the assignment titles and numbers as they are listed above.
Cite a minimum of three peer-reviewed references.
Include all peer-reviewed references from the previous weeks’ individual assignments in your marketing plan.
