Consider yourself a management consultant. You have been commissioned by a domestic Saudi company to elaborate a report on the conditions necessary to successfully enter a ânewâ market in foreign country.
The senior management responsible asks you to assess the current strategy of the company, to produce realistic strategy and develop a plan for entering the new market (you have to select a particular foreign market on where your company will operate)
To accomplish your tasks you have to:
- Identify the pros and cons of the actual strategy of this company (choose a Saudi company from the real market).
- Present the key challenges you are likely to face when internationalizing the business?
- Describe the optimum and realistic strategy to a successful entry in the new market. Justify your choice of this strategy.
Note: the chosen strategy should be supported by your findings from research of relevant theories and models.
- Develop the steps for entering this new market
- Present recommendations to the senior management team to gain market share and improve the competitive advantage on the new market.
Sample Solution
eg Sleepless in Seattle. These focus on compromises on both sides and transparent love with aspects that nod to previous forms of the genre we know today. It is argued that romantic comedies hold a mirror up to society and reflect on current morals and beliefs of the day and that can be seen in the progression of themes over the 20th century. It is important to understand the origins and developments of the themes over time as we can compare this to the role of women in society at the time and their role in the popular films of the genre at the time can give us an idea of how the role and treatment of women in life has reflected to their portrayal on screen. To explore the changes in portrayal of women in romantic cinema it is important to firstly evaluate and explore earlier representations throughout the 20th century through the many earlier forms of the genre. Interestingly progressive change for women isnât quite as chronological as many would expect; for example the 30s was an era where women were at the forefront of the films and were portrayed as heroes and key protagonists whereas at the time in society women were not treated to the equal standard as men. This trend seemed to subside then reappear in a different way in the 70âs in the form of radical romantic comedies where a woman characters happiness is not defined by a man but by their own self worth. A good film to use as an example of a varied representation of female characters is âit happened one nightâ 1934 dir by frank Capra. This film is often hailed as one of the greatest romantic comedies of all time and won 5 oscars including best picture and best lead actress (claudette Colbert). The film follows the story of a rich heiress Ellie who escapes her rich father and his disapproval of her secret marriage to a rich man which he had annulled and is helped by peter Warne who is actually a streetwise reporter in need of a story. over the course of the story he helps her, falls for her and she leaves her husband to be with him. The film explores interesting themes of the time such as wealth, the control of the patriarchy and finding common ground in remarkable circumstances. During a âmeet-cuteâ, scriptwriters often create a humorous sense of awkwardness between the two potential partners by depicting an initial clash of personalities or beliefs, an embarrassing situation, or by introducing a comical misunderstanding or mistaken identity situation. In many romantic comedies, the potential couple comprises polar op>
eg Sleepless in Seattle. These focus on compromises on both sides and transparent love with aspects that nod to previous forms of the genre we know today. It is argued that romantic comedies hold a mirror up to society and reflect on current morals and beliefs of the day and that can be seen in the progression of themes over the 20th century. It is important to understand the origins and developments of the themes over time as we can compare this to the role of women in society at the time and their role in the popular films of the genre at the time can give us an idea of how the role and treatment of women in life has reflected to their portrayal on screen. To explore the changes in portrayal of women in romantic cinema it is important to firstly evaluate and explore earlier representations throughout the 20th century through the many earlier forms of the genre. Interestingly progressive change for women isnât quite as chronological as many would expect; for example the 30s was an era where women were at the forefront of the films and were portrayed as heroes and key protagonists whereas at the time in society women were not treated to the equal standard as men. This trend seemed to subside then reappear in a different way in the 70âs in the form of radical romantic comedies where a woman characters happiness is not defined by a man but by their own self worth. A good film to use as an example of a varied representation of female characters is âit happened one nightâ 1934 dir by frank Capra. This film is often hailed as one of the greatest romantic comedies of all time and won 5 oscars including best picture and best lead actress (claudette Colbert). The film follows the story of a rich heiress Ellie who escapes her rich father and his disapproval of her secret marriage to a rich man which he had annulled and is helped by peter Warne who is actually a streetwise reporter in need of a story. over the course of the story he helps her, falls for her and she leaves her husband to be with him. The film explores interesting themes of the time such as wealth, the control of the patriarchy and finding common ground in remarkable circumstances. During a âmeet-cuteâ, scriptwriters often create a humorous sense of awkwardness between the two potential partners by depicting an initial clash of personalities or beliefs, an embarrassing situation, or by introducing a comical misunderstanding or mistaken identity situation. In many romantic comedies, the potential couple comprises polar op>
