Analyze the marketing strategy of one of the following companies: Costco, Amazon, McDonald’s, and Starbucks. Cover the following topics: brief history, line of business (organization mission), target market(s), SWOT marketing strategy (4Ps), marketing department organization, value proposition, competitive environment, Web/store dynamics, global operations, social responsibility/sustainability, and marketing metrics (assessing failure or success through sales, market share, profits, return on equity).
Special Topics to be covered:
Wal-Martâpurchase of Bonobos, Spatialand (virtual reality startup), Jet.com, Flipkart (India-based online) development of Walmart.com (free shipping). Store No8 (cashier-less stores).
Costco–gray market, intelligent loss of sales, importance of membership fees, low gross profit margins. low Web sales
Amazon–Amazon Locker, Amazon Dash, 1 click purchasing, Amazon Fresh, purchase of Whole Foods, two-day or less shipping, Amazon Prime, Amazon Student, Echo and Dot.
McDonald’s– supplier issues in China, McDonald’s as a real estate company, freedom of franchises to purchase goods from new vendors, coffee expansion, freedom to purchase goods and services from vendors meeting quality test, global sales.
Starbucks–Arizona State free tuition, little fair trade coffee, Starbucks app, wine served in evenings, prepaid coffee, co-branding coffee with Costco, site selection strategy, global sales, hiring opportunity youth/veterans.
Your paper should be a combination of analysis of library-based research, evaluation of material from the firm’s 10-K, Standard & Poor’s Industry Analysis, and your own observations (store visits, test drives. consumer interviews, etc.)
Sample Solution
The life of a celebrity compared to an average personâs life is very different. A rich person lives a more luxuries lifestyle than the average person does. The average person usually only owns a single home where as someone of wealth may own several homes. The normal person is not as fortunate as someone who is rich and can sometimes be envious of what the elite own. The average salary for a middle class family is $60,000 to $85,000 the minimum amount of money you need to live a comfortable lifestyle these days is around $50,000. In order to be considered wealthy it is over a million dollars and with that amount of money you can buy almost anything you want and never have to work again, that is if you are careful with your finances. A rich celebrity on television usually owns a couple of luxurious homes all over the world thatâs why we get excited watching them on television and showing all that they own. We, as the viewers, are interested to see what the rich have spent their money on. While we are also jeal>
The life of a celebrity compared to an average personâs life is very different. A rich person lives a more luxuries lifestyle than the average person does. The average person usually only owns a single home where as someone of wealth may own several homes. The normal person is not as fortunate as someone who is rich and can sometimes be envious of what the elite own. The average salary for a middle class family is $60,000 to $85,000 the minimum amount of money you need to live a comfortable lifestyle these days is around $50,000. In order to be considered wealthy it is over a million dollars and with that amount of money you can buy almost anything you want and never have to work again, that is if you are careful with your finances. A rich celebrity on television usually owns a couple of luxurious homes all over the world thatâs why we get excited watching them on television and showing all that they own. We, as the viewers, are interested to see what the rich have spent their money on. While we are also jeal>
