In MS Word, write the 3â5 page marketing plan and sales strategy section of your business plan, in which you:
Revise the companyâs target market based on the feedback received in the Week 3 discussion thread.
Be sure to include demographic, geographic, lifestyle, psychographic, purchasing patterns, and buying sensitivities in the target market description.
Assess your chosen companyâs market competition.
Use the factors listed in the graphic in your textbook labeled âAssess the Competitionâ (page 125), to assess the companyâs market competition.
When assessing the competition, specify the exact company and particular product or service you are competing against. For example, Coca Cola offers a portfolio of products, such as water, fruit juice, and cola. Are you competing against Coca Colaâs fruit juice product? Or its cola product?
Be sure to detail your plan to differentiate yourself from the competition.
Outline the company’s value proposition and create a marketing slogan/tagline for the product.
The value proposition tells your customers why they want to do business with you.
You need to know what message you want to convey in your marketing slogan before selecting the marketing vehicles in the next step.
Specify the marketing vehicles you will use to build your chosen companyâs brand and justify the key reasons they will be effective.
Marketing vehicles are ways to promote your product. Examples include social media, sponsored events, trade shows, and sampling. You will use a combination of these tactics.
Planning to use online marketing tactics? Consult the âOnline Marketing Tacticsâ worksheet on page 177 of your textbook to guide your response.
Sample Solution
Cognitive, Arousal Modulation, Socio-Cultural and Metacommunicative theory of play. Furthermore, research evidence presented will consider the aforementioned types of play and critically evaluate the use of such experimental methods in relations to the theories. Piagetâs Cognitive Theory: Modern cognitive theories of play start from Piagetâs contributions. He proposed that play reflects and contributes to development (Piaget, 1962). Furthermore, Piaget considers play to be an outcome of assimilation which is behaviour that is exhibited by the child as a result of their own mental constructs (Sutton and Smith, 1979; Christie & Johnsen, 1983). A child resorts to play in order to make the environment around them match their cognitive constructs. According to Piagetian cognitive theory, play does not necessarily result in learning new skills, but is the practice of already learned skills or behaviours (Johnsen & Chritisie, 1986). Furthermore, Piagetian theory of play suggests assimilation overtakes accommodation and hence contributing to their own development (Mellou, 1994). Piagetâs work suggests play to influence cognitive development in three levels of play; sensorimotor, symbolic and play with rules. He argues that during play, imitation is required which is essentially the childâs ability to reproduce learned behaviour (Gray, 1982). Thus, imitation leads to developmental growth in children and with the help of play children practice this.>
Cognitive, Arousal Modulation, Socio-Cultural and Metacommunicative theory of play. Furthermore, research evidence presented will consider the aforementioned types of play and critically evaluate the use of such experimental methods in relations to the theories. Piagetâs Cognitive Theory: Modern cognitive theories of play start from Piagetâs contributions. He proposed that play reflects and contributes to development (Piaget, 1962). Furthermore, Piaget considers play to be an outcome of assimilation which is behaviour that is exhibited by the child as a result of their own mental constructs (Sutton and Smith, 1979; Christie & Johnsen, 1983). A child resorts to play in order to make the environment around them match their cognitive constructs. According to Piagetian cognitive theory, play does not necessarily result in learning new skills, but is the practice of already learned skills or behaviours (Johnsen & Chritisie, 1986). Furthermore, Piagetian theory of play suggests assimilation overtakes accommodation and hence contributing to their own development (Mellou, 1994). Piagetâs work suggests play to influence cognitive development in three levels of play; sensorimotor, symbolic and play with rules. He argues that during play, imitation is required which is essentially the childâs ability to reproduce learned behaviour (Gray, 1982). Thus, imitation leads to developmental growth in children and with the help of play children practice this.>