Mobile, internet, social media, direct marketing and other key marketing tools can be confusing for a small business owner. Develop a short presentation to present to a small business owner(s) that describes the above types of new marketing tools, their advantages and disadvantages, and some examples of how small businesses are using or could use these tools to increase their business
Sample Solution
opinion and perception meaning that by showing the best parts of the brand and its products it will mean that more people will want to not only purchase the products but also support the brand. âWith the consumersâ increased use of retailersâ Internet Websites for searching out product information and purchasing, the websites have become key tools for retailers to communicate with current and prospective customers and the attributes of a retailerâs website are crucial for attracting shoppers to the site and convincing them to become or remain customersâ (Seock & Norton 2008). It is important that a brand can fulfill the needs of its audience to ensure that they have returning customers. Instagram and other social media platforms are an easy way for brands to monitor what is selling, what is popular and what bloggers and influencers are in the spotlight at that moment. âMost of the products being sold in the market today are identified by their names. The name which helps the buyers in recalling the product instantly is known as brand name. It is for the purpose of identification of product, it becomes more crucial in the consumer durable market where buying decisions of the consumers are based on the brand perception.â (Gowri, 2012). Therefore, it is clear that social media is extremely powerful when it comes to the fashion industry, especially when it comes to finding new ways for brands to connect with consumers. The fashion industry has embraced new media and moved away from traditional media to create a new form of marketing which has revolutionised advertisement and promotion.>
opinion and perception meaning that by showing the best parts of the brand and its products it will mean that more people will want to not only purchase the products but also support the brand. âWith the consumersâ increased use of retailersâ Internet Websites for searching out product information and purchasing, the websites have become key tools for retailers to communicate with current and prospective customers and the attributes of a retailerâs website are crucial for attracting shoppers to the site and convincing them to become or remain customersâ (Seock & Norton 2008). It is important that a brand can fulfill the needs of its audience to ensure that they have returning customers. Instagram and other social media platforms are an easy way for brands to monitor what is selling, what is popular and what bloggers and influencers are in the spotlight at that moment. âMost of the products being sold in the market today are identified by their names. The name which helps the buyers in recalling the product instantly is known as brand name. It is for the purpose of identification of product, it becomes more crucial in the consumer durable market where buying decisions of the consumers are based on the brand perception.â (Gowri, 2012). Therefore, it is clear that social media is extremely powerful when it comes to the fashion industry, especially when it comes to finding new ways for brands to connect with consumers. The fashion industry has embraced new media and moved away from traditional media to create a new form of marketing which has revolutionised advertisement and promotion.>
