offer a detailed critique of a peer-reviewed article, which you can locate in the CSU Online Library. The article must be related to international marketing.
In your critique, address the following questions:
What are the main points and arguments of the author(s)?
What is your opinion of the article?
How can the points and arguments of the author(s) be applied to the lesson in this unit? (Some examples include the marketing mix, marketing orientation, and organizational structure.)
Sample Solution
n order to analyse the relationship between the independent variable (the Netherlands) and the dependent variable (waste management), methods of Personâs correlation will be used. The collected data from the surveys will be captured and arranged on 5-point rating scale spreadsheets to enable further data and statistical analysis by grouping similar answers. The data will provide quantifiable results that will be visualized in form of a table. There will be a table given for each section (Table 1.1-1.3, see Appendix), split into a column for the questions and for each answer possibility. The percentage of participants who will respond a particular answer will be given in each column. Strengths and Limitations The findings of the study will be generalized for the population of the Netherlands. The data will be collected from randomly selected households living in four different regions of the country, it can therefore be replicated to other countries, subject areas or time periods. As it will be a quantitative research, the data conducted can easily be analysed, evaluated and presented in form of a table and provides clear information about the topic required. However, as the survey will be conducted online and without any surveillance, there is no security that the answers given by the participants will be reliable. The answers might be either flawed or incomplete which would imply that during data cleaning there might be empty answer fields. Furthermore, it is not possible to obtain in-depth information through the survey as the questions and answers will be designed in a precise and compact way. Research Ethics>
n order to analyse the relationship between the independent variable (the Netherlands) and the dependent variable (waste management), methods of Personâs correlation will be used. The collected data from the surveys will be captured and arranged on 5-point rating scale spreadsheets to enable further data and statistical analysis by grouping similar answers. The data will provide quantifiable results that will be visualized in form of a table. There will be a table given for each section (Table 1.1-1.3, see Appendix), split into a column for the questions and for each answer possibility. The percentage of participants who will respond a particular answer will be given in each column. Strengths and Limitations The findings of the study will be generalized for the population of the Netherlands. The data will be collected from randomly selected households living in four different regions of the country, it can therefore be replicated to other countries, subject areas or time periods. As it will be a quantitative research, the data conducted can easily be analysed, evaluated and presented in form of a table and provides clear information about the topic required. However, as the survey will be conducted online and without any surveillance, there is no security that the answers given by the participants will be reliable. The answers might be either flawed or incomplete which would imply that during data cleaning there might be empty answer fields. Furthermore, it is not possible to obtain in-depth information through the survey as the questions and answers will be designed in a precise and compact way. Research Ethics>
