Q.1. How can crisis management assist inadequate security measures in the system?
Q.2. What are some of the scenarios where the cost of protecting an asset may not be justified by its value to an organization?
Sample Solution
Finally, the want which is being satisfied is producing a shoe which is comfortable and reliable and allows for an efficient skating experience. Vans also satisfies skateboarders needs by designing a safe yet stylish shoe which gives the skater additional grip which will reduce the risk of injury. In terms of the fashionable youth, their want is to also have a comfortable shoe as well as comfortable clothing, but both of these products must be attractive in the sense that it can be worn on occasions other than skateboarding. 2. Internal Analysis An internal analysis is an evaluation of the strengths and weaknesses of an organization that are based on the factors within its domain. This section of the report will be based on the internal analysis of Vans and will look into their current marketing strategy, their marketing mix and their strengths and weaknesses. 2.1 Position in market Vans was acquired by the VF Corporation in June 2004 for â$396 millionâ. In the last quarter of 2017, Vans shoes and apparel sales have risen by â35%â. This aided the company to increase its forecast of 2018 sales growth by â15%â. Also, it experienced a â19%â global revenue growth in 2017, in comparison to its competitor Nike, which had a revenue growth of â6%â. The revenue growth enabled it to grow the business by â30%â. All these figures translate into strengths and depicts that Vans holds a strong position in the sneakers market. 2.2 Current marketing strategy: Marketing strategy is the rational decision that helps the company to create customer value and attain profitable customer relationships. The marketing strategy of Vans is to select the customers it wants to serve, therefore market segmenting. In market segmentation the consumer markets can be divided into divisions based on four variables, namely, geographic, demographic, psychographic, and behavioral. Geographic segmenting is a division of the market based on geographic units s>
Finally, the want which is being satisfied is producing a shoe which is comfortable and reliable and allows for an efficient skating experience. Vans also satisfies skateboarders needs by designing a safe yet stylish shoe which gives the skater additional grip which will reduce the risk of injury. In terms of the fashionable youth, their want is to also have a comfortable shoe as well as comfortable clothing, but both of these products must be attractive in the sense that it can be worn on occasions other than skateboarding. 2. Internal Analysis An internal analysis is an evaluation of the strengths and weaknesses of an organization that are based on the factors within its domain. This section of the report will be based on the internal analysis of Vans and will look into their current marketing strategy, their marketing mix and their strengths and weaknesses. 2.1 Position in market Vans was acquired by the VF Corporation in June 2004 for â$396 millionâ. In the last quarter of 2017, Vans shoes and apparel sales have risen by â35%â. This aided the company to increase its forecast of 2018 sales growth by â15%â. Also, it experienced a â19%â global revenue growth in 2017, in comparison to its competitor Nike, which had a revenue growth of â6%â. The revenue growth enabled it to grow the business by â30%â. All these figures translate into strengths and depicts that Vans holds a strong position in the sneakers market. 2.2 Current marketing strategy: Marketing strategy is the rational decision that helps the company to create customer value and attain profitable customer relationships. The marketing strategy of Vans is to select the customers it wants to serve, therefore market segmenting. In market segmentation the consumer markets can be divided into divisions based on four variables, namely, geographic, demographic, psychographic, and behavioral. Geographic segmenting is a division of the market based on geographic units s>
