your paper,

Under an Executive Summary heading

Summarize the rational of your plan.

Under a Situation Analysis heading

Analyze the environmental situation of Airbnb in  Africa. Your environmental analysis must contain demographic, economic, trade, social, cultural, legal, regulatory, and political factors. (Hint: Refer to your ).
Discuss how market research, information systems and big data will help you understand the region better.

Under a General Strategy heading

Explain your segmentation, targeting, and positioning strategy for that line of product in the new region (Hint: Refer to your ).
Discuss your market entry strategy including export selling and sourcing activities, if any.

Under a Specific Plans and Strategies heading

Explain your competitive advantages strategies to compete against five industry forces.
Formulate the 4Ps:

Product and brands (Hint: Refer to Part 2 of your )
Price
Place
Promotion with a special focus on digital media and IMC (Hint: Refer to your )

Discuss the companys CSR and social responsiveness strategies particularly in the selected region.

The Global Marketing Plan Part 2 Final Paper

Must be 10 to 13 double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Centers resource.
Must include a separate title page with the following:

Title of paper
Students name
Course name and number
Instructors name
Date submitted

For further assistance with the formatting and the title page, refer to .
Must utilize academic voice. See the resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

For assistance on writing as well as , refer to the Ashford Writing Center resources.