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After reading the ethnographic study by Professor Kane and her graduate students, answer the following questions:

1.How were data collected for this study? In other words, identify the different methods used by the researchers to collect qualitative information.
2.How did the literature review inform the design of the ethnographic study?
3.Do you think the study’s use of verbatim quotes from interview transcripts of participants was effective in the report? Why or why not?
4.How were the findings in this ethnographic study analyzed and presented?

Discuss the main points as well as compelling or personally significant aspects of Alice Goffman’s research in urban Philadelphia. Be sure to include the problem statement of her study, the research methods, and findings. Then, explain if you agree that her study was beneficial and valid based on the material covered in the text chapter, other readings about the case, and other videos. Finally, discuss the ethical consideration or problems with Goffman’s study. Do you agree with those ethical issues raised in the two articles.

Sample Solution

2.3.2 Price: The amount of money customers must pay to obtain the product (page 78). Vans aims to target the upper class, upper-middle class people and fashionable youth. Vans has positioned itself as a known, reliable and high quality brand, which strengthens the customers trust and encourages them to pay more. As mentioned before, the price of Vans shoes ranges from €60 to €420. In order to maintain its position and reputation, Vans constantly updates its products and innovates its designs to live up to the trends. One of the strategies that Vans implements is the ‘limited edition’ strategy. Since purchasing the products from this scheme is associated with being stylish, it attracts the fashionable youth and therefore Vans prices the products involved in this limited edition scheme extensively. These products sell quickly and in return generate higher revenues for Vans. For example, the Vans x NASA limited edition sold the shoes for approximately €130 per shoe and was sold out immediately after release. 2.3.3 Place: Includes company activities that make the product available to target consumers (page 78). The headquarters of Vans is situated in Costa Mesa, California, United States. It commenced with one Vans store, which produced shoes and sold them directly to the public. As of 2015, it had 310 stores around the world and about 410 stores in USA. It sells shoes worldwide through its stores, >

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