Provide a brief explanation of at least 1â2 different approaches to design thinking
Sample Solution
odafone is one of the worldâs leading mobile communications providers, operating in around 26 countries and are in partnership with over 55 networks. Captivating around 444 million customers around the world and around 19.5 million in the UK itself (Vodafone (2019). This British company was founded 27 years ago on 16th September 1991 by Ernest Harrison and Gary Whent. 1983 Racal Electronics Group won bid for private sector UK cellular license and thus announcing the name Vodafone in the consecutive year on 22nd March 1984. The first cellular network in UK Vodafone analogue network made a call from St. Katherineâs Dock in London to Newbury 1985. Today, Vodafone creates 2,100 jobs in UK, which is part of long-term commitment to UK investment and is the first operator to abolish Vodafone global roaming charging across 50 European Countries and continues to expand coverage around the world (Interact Telecoms 2019). In this report there will an analysis done on Vodafone highlighting its Objectives, Market trend & Captivity, Evaluations and a given recommendation on their marketing strategy. PERFORMANCE OBJECTIVES With the vision to improve peopleâs livelihood and quality of life by delivering connectivity and innovative services to them, Vodafone sets its mission to create opportunities ever day with the help of the communication with a tagline âPower to youâ. Their Mission statement communicates to all stakeholders of the company including the employees as it is the employees who will mostly contribute to achieve this mission by committing to achieve companyâs aims and objectives by offering superior and innovative services. Not just offering the basic services like calls and texting services, Vodafone also offers advanced services like, Vodafone Passport which allows customers to take their âtariffs home plans abroadâ, Vodafone Home and Office which is âintegrated for household and businessesâ, and others like Vodafone 3G, Mobile Connect and Live (StudyMoose 2016). With such services Vodafone strives to meet its o>
odafone is one of the worldâs leading mobile communications providers, operating in around 26 countries and are in partnership with over 55 networks. Captivating around 444 million customers around the world and around 19.5 million in the UK itself (Vodafone (2019). This British company was founded 27 years ago on 16th September 1991 by Ernest Harrison and Gary Whent. 1983 Racal Electronics Group won bid for private sector UK cellular license and thus announcing the name Vodafone in the consecutive year on 22nd March 1984. The first cellular network in UK Vodafone analogue network made a call from St. Katherineâs Dock in London to Newbury 1985. Today, Vodafone creates 2,100 jobs in UK, which is part of long-term commitment to UK investment and is the first operator to abolish Vodafone global roaming charging across 50 European Countries and continues to expand coverage around the world (Interact Telecoms 2019). In this report there will an analysis done on Vodafone highlighting its Objectives, Market trend & Captivity, Evaluations and a given recommendation on their marketing strategy. PERFORMANCE OBJECTIVES With the vision to improve peopleâs livelihood and quality of life by delivering connectivity and innovative services to them, Vodafone sets its mission to create opportunities ever day with the help of the communication with a tagline âPower to youâ. Their Mission statement communicates to all stakeholders of the company including the employees as it is the employees who will mostly contribute to achieve this mission by committing to achieve companyâs aims and objectives by offering superior and innovative services. Not just offering the basic services like calls and texting services, Vodafone also offers advanced services like, Vodafone Passport which allows customers to take their âtariffs home plans abroadâ, Vodafone Home and Office which is âintegrated for household and businessesâ, and others like Vodafone 3G, Mobile Connect and Live (StudyMoose 2016). With such services Vodafone strives to meet its o>
