We can work on Culturally Sensitive Health Services and Marketing Plans

Culturally targeted patient education materials are essential if they are to be accepted and used by clients from different ethnic minority populations. The creation of culturally relevant materials requires a team effort and community stakeholder input.
—Van Son (2014, p. 418)
Before health care administrators can market any health service or program, they must first consider the target population or audience to whom these services or programs will be marketed. Not surprisingly, cultural beliefs, language, and even cultural history play a major role in informing the types of messages and communications made to market new services and programs.

For this Assignment, reflect on the health care service or program you selected for your Final Project. Consider how cultural sensitivity might inform the marketing of your health care service or program.

Note: The completion of this Assignment will consist of the elements necessary for Component 5 of your Final Project.
The Assignment (1–2 pages)

Explain which elements of your health care services marketing plan are culturally sensitive and appropriate.
Explain how culturally sensitive and appropriate considerations might affect marketing plans and why.

Sample Solution

In a story, a romantic hero is a literary archetype referring to a character that rejects established norms and conventions, has been rejected by society, and has him or herself as the center of his or her own existence. Jay Gatsby, a character from the novel The Great Gatsby by F. Scott Fitzgerald, is not considered a romantic hero in the 1920s. Clearly Gatsby is not a romantic hero because he makes Daisy, the so called love of his life, the center of his existence rather than himself. Yes, while he is an outcast and does reject what is conceived to be normal in society, he doesn’t love himself as much as he loves Daisy, everything he does is for Daisy. While he is a tragic hero being that his flaws are the reason that he was killed, he is definitely not a romantic hero. In the Novel, Jay Gatsby makes Daisy the center of his existence. He didn’t think about anything unless Daisy was able to fit into the situation somehow. Whenever he wasn’t with her, he was thinking about her, and whenever he was with her talked and looked and nobody but her, even if there were other people around them. In the book, the character that plays Gatsby’s friend and Daisy’s cousin, Nick Carraway, states that “He[Gatsby] hadn’t once ceased looking at Daisy, and I think he revalued everything in his house according to the measure of response it drew from her well-loved eyes. Sometimes, too, he stared around at his possessions in a dazed way, as though in her actual and astounding presence none of it was any longer real. Once he nearly toppled down a flight of stairs.”(Fitzgerald). He doesn’t even realize how extreme he is because he doesn’t care to notice anything but her. He also can’t stand to be away from her. He literally spent three years illegally acquiring money and “bought that house so that Daisy would be just across the bay” (Fitzgerald).>

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